THE HERITAGE

"Seriousness in frivolity and irony in graveness."
Hélène Lazareff | ELLE Founder

MORE THAN A MAGAZINE

ELLE was to be a magazine of bias and convictions.

The cornerstone of the magazine was its underlying tone of "irony in seriousness, and seriousness in frivolity". ELLE has democratized fashion. The international roll-out of ELLE began in the United States in 1985. ELLE is the world's No.1 fashion magazine network. At ELLE, style is about everything. From the way a woman lives, to where she travels, to her taste in music, art, food, cars, and technology. In the 80's, ELLE became a global brand with the first ELLE ready-to-wear collection to be launched in Japan. It was just the beginning of more collections to come.

A unique lifestyle !

This way of life is the ELLE Brand, a symbol of a particular style and art of living, expressed in collections and services that translate

A sparkling spirit, unparalleled, knowing how to be serious without taking yourself seriously and showing elegance and audacity
An open-minded attitude to find enrichment in others and to indulge an insatiable curiosity for new ideas and new trails to blaze.
An undertaken contemporaneity for a brand that instinctively knows how to evolve and how to capture the spirit of the times.
A generosity grounded in values of respect, humanism and pleasure of sharing.

THE ELLE BRAND POWER

5 UNIVERSES