ELLE was to be a magazine of bias and convictions.
The cornerstone of the magazine was its underlying tone of "irony in seriousness, and seriousness in frivolity". ELLE has democratized fashion. The international roll-out of ELLE began in the United States in 1985. ELLE is the world's No.1 fashion magazine network.
At ELLE, style is about everything. From the way a woman lives, to where she travels, to her taste in music, art, food, cars, and technology. In the 80's, ELLE became a global brand with the first ELLE ready-to-wear collection to be launched in Japan. It was just the beginning of more collections to come.